The Secret is out

Dare I say that I’ve received some hate mail over my review of the Rhonda Byrne and her book The Secret? I won’t be pressing any charges, but I certainly had some eye popping reading. And honestly, thanks for the feedback.

I want to talk a little bit here about how to best take the message from The Secret and apply it to your sales repertoire. I’m going to try to make some straightforward comparisons for us to argue, err I mean discuss.

So here are the four main messages from The Secret and how to apply them to your sales funnel success.

The Secret Message #1

Think of the income that you want to make in the next year, don’t worry about how you’ll make it.

Applied to the real sales world

I don’t have a problem with imaging your revenue number for next year and even printing it out and pasting it to your refrigerator as a friendly reminder – what I do have a problem with is not worrying about how you are going to get that number.

You need to talk to your current customers and prospect for new ones in order to increase your odds of hitting that number. I’m afraid that sitting by the fax and knowing that an order will come rolling in will leave you out on the street with a cup in your hand.

The Secret Message #2

Start acting and spending like you are already making that level of income that you wish to make.

Applied to the real sales world

Put your life on a year delay in your spending habits. In other words, spend like you still had last year’s salary not this year’s and certainly not what you ‘know’ you’ll make next year.

If your spending out paces your earnings, you can become desperate and go after sales you have no business going after and possibly lose sight that you need to have your customer’s best interest at heart at all times. This is hard to do when you can’t pay this month’s mortgage because you bought more house than you can afford based on an income level you are imagining.

The Secret Message #3

“Fall in love with money”

Applied to the real sales world

“Fall in love with having discovery discussions with your customers to see if your capabilities can make their lives better.”

When you are only after money, it will show and although you might be able to swindle your way in for an initial sale, you won’t be welcomed back.

The Secret Message #4

Repeat over and over every day “I am a money magnet and money comes to me effortlessly and easily.”

Applied to the real sales world

I’m sorry to state that great sales numbers don’t come without work. While I don’t subscribe to the mantra that he who puts in the most hours wins, you certainly have to put concentrated effort into attaining your sales goals.

I better stop here. I really do appreciate all your comments and emails about this subject. Just the fact that it has people talking about ways to improve their sales game is a major benefit.

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#1 John Curtis on 07.15.08 at 8:50 am

The Secret is the latest and by far the worst example of a HIGHLY profitable trend where self-help gurus with fabricated new age titles and little relevant education, credentials or legitimate expertise brainwash us into believing that they know what is best for us, our marriages and our families.

Often their only contribution to society is introducing some exotic sounding, new age philosophy. However, they often cleverly form an incestuous group of like-minded “experts” who cross-promote each other by swearing their success is due to following the beliefs of another member of their “cult!” All the while, they ply the airwaves jockeying for an ever-larger audience by appearing in the national media to garner third-party endorsements.

The Self-Help Movement has become the Self-Destruct Movement by diminishing or destroying our critical thinking skills to choose and evolve on our own. We have given up the freedom to build healthy lives, marriages and families based on our unique history and life experience. Instead many victims, blinded to the value of their own life experiences, are attracted to the latest secret in self-help, in an attempt to find out what they should think, feel and how they should act… this is the definition of a cult.

The solution is a return to our (common) senses! The best way out of this learned “self-helplessness” is to go cold turkey. Stop following ALL self-help gurus now. Begin, instead, to reclaim your natural, God-given ability to think for yourself. The common sense that was once readily available to all of us is still there free of charge and waiting to be applied to just about any challenge we might face in life… all you have to do is use it.

Please, let’s all work together to stop the flock of “sheepeople” who blindly move from one UNPROVEN concept to the next, looking for the answers to life’s challenges that you already possess and that is the OBVIOUS!

#2 Eric on 07.15.08 at 9:14 am

John – thanks for the well written comment. I checked out your Web site at: and found myself reading some of the articles on there – very interesting.

I’m not sure if these folks are deliberately ripping the public off or if they really believe what they are preaching. Either way, folks need to be careful not to live their lives this way.

#3 John Curtis on 07.15.08 at 9:20 am

Agree… amen!

Best of luck.

#4 InSpa1 on 07.19.08 at 9:04 am

This book has ruined my siser’s analytical thinking process for sure. She has sent out $150,000.00 for bills, mortgages and so much more, as she is “acting like she’s wealthy”.

More to tell, but we are in the position as a family to do and prepare for an intervention, next week. She’s up in the clouds, delusional, disturbed, yes-and her house will be in foreclosure next month. She will not work-she KNOWS that “the lotto is hers”. Pretty sad, I’m not looking forward to bursting her bubble very soon.

#5 John Curtis on 07.19.08 at 9:18 am

FYI… we are genuinely searching for “victims” of self-help, The Secret, etc., who have documentable proof of the physical, mental harm caused by these concepts.

Enough solid evidence becomes grounds for legal action… the ONLY way to slow or stop the perpetrators.

#6 Eric on 07.21.08 at 9:16 am

I saw in this month’s Entrepreneur magazine an press release for a new book called “The Answer” that is supposed to take the lessons taught in the “The Secret” and apply them to the business world.

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