Sales leads from odd places

sales-leadsI get asked a lot where I get my sales leads from. While there are plenty of standard answers – mine is typically “Where other salespeople aren’t looking.” Here are two quick examples.

For example, what industry to you sell into? Let’s say that it is in novel materials for semi-conductors. Why not monitor the semi-conductor patents that get issued and contact each and every author to pick their brain and see if they know who you should be talking to.

Staying on the same general sales lead path – get your hands on all the technical articles you can and call up all the authors. Typically these more technically-oriented people will talk to you and provide you with great insight and sales leads as well.

The point is to look where others aren’t looking.

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2 comments ↓

#1 MTD Sales Blog on 05.06.09 at 3:53 pm

Very good posting. The modern day sales person needs to look where others are feeding because if you can outsell the others then there is lot’s to eat PLUS like what you say above, look to other ways to find leads.

Sean McPheat
The Sales Jedi

MTD Sales Blog’s last blog post..How To Keep Your Prospects Hot After The First Visit

#2 Eric on 05.07.09 at 6:42 am

Thanks for the note Sean. Combine good sales practices with common leads and good sales practices with uncommon leads and you’re bound to be ahead of the competition – even in this marketplace. Love your site BTW.

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