Engineers Can Sell Blog

Well, we’re off and running – thanks for stopping by. I’m starting this blog to help engineers, inventors, and business owners navigate the intersection of engineering, technical sales and marketing. Although the tips and techniques will be applicable to most any product or service, my specialty is technical in nature, so it leads that the majority of posts will draw on that expertise. That being said, I’ve sold everything from retail with a sales cycle of minutes to advanced aerospace materials with a 5+ year sales cycle.

All too often we technical folks are thrust into sales positions without training and it’s an uncomfortable position to be in. It took me an MBA, several years, and countless books to become comfortable in this world, and it shouldn’t have. I hope to provide lessons learned from myself and others to all my fellow geeks and nerds so that we may all excel in this important aspect of any business.

In a nutshell, the focus will be on providing the readers with tools and practical theories to help them sell – both inside and outside their organization. An important word in the previous sentence is practical – if I ever go astray from this statement, feel free to blast me a harsh email telling me to get back on track and give you something that you can actually use.

A favorite technique of mine is applying retail and general consumer theories to the high tech world. So I’m sure that we’ll have many conversations about treating your customers like people and not big corporations.

I hope to create an interactive audience with comments and cross talk. And please let me know at any time if you have any suggestions on how I might improve this site and make it more usable for you.

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5 comments ↓

#1 DanGer on 01.30.08 at 10:04 pm

Absolutely great start up to a blog. I can’t wait to see what you have in store for us in the future.

I expect to learn great things here.

DanGer

#2 Ampman on 03.09.08 at 2:12 am

Great blog. I’m an engineer too, but I enjoy sales probably even more than I enjoy engineering work. I need to know systematically everything about selling as offered free on this blog. I like structured approach to knowledge.

#3 Eric on 03.09.08 at 7:40 pm

@DanGer:
Thanks – I hope you still doing great down there!

@Ampman:
Well, I hope we live up to your needs, let us know if we ever get off track. Sounds like you are our target market!

#4 Jayssa on 12.03.15 at 10:41 am

– Hi Kim,We saw the Roscoe froggy butt photo on the Mid Atlantic Bully Buddies FB page and was wonrideng if you would let us share the photoon our FB page. We would of course leave your watermark on there and it would have no changes and we would credit you and Mid Atlantic Bully Buddies in the text.Let us know! Love your photos!!HannaThe Unexpected Pit Bull Facebook moderator

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