I love email – it’s one of the few tools that you can use at 2:00 in the morning to communicate to your customers.
I’ve noticed over the past few years, however, that the size of emails is rapidly growing. It wasn’t all too long ago that it was foolish to try to send an email over 1MB in size – now it’s common to get 10MB files launched my way.
Just because your customer is capable of receiving your bloated sales propaganda doesn’t mean that you should tax their system, or their patience. Learn how to convert images to smaller sizes and transform large documents into smaller PDF files – your prospects will thank you for it.