I’ve gotten several requests to provide a sample cold calling script that I use. We’ve given some sales tips in “Getting the initial sales appointment” that should alleviate much of your need to conduct cold calls - but it’s still an important part of your overall sales arsenal.
Some folks call this a script - I tend to call it a cheat sheet. The idea isn’t to memorize the text, but only to force yourself to think through a few scenarios and be able to talk confidently to get that first meeting.
For this example I’m going to stick with our now familiar package tracking technology example. The sales script is numbered to help put some structure to this. Here you go…
- Hello, this is [NAME] from [COMPANY], I’m hoping to talk to the head of the logistics department. (response) Great! Oh, before you transfer me, could you please give me the name and extension in case we get disconnected. Thank you so much for your help.1a. (If you get resistance here) Let me tell you just a bit about our technology and perhaps you could recommend what department I should be talking to. We have a product tracking technology so much more efficient than the RFID technology that you use now, it would save each of your stores over $1.25 million. I was assuming that this would be the logistics department, but perhaps you could steer me elsewhere?
- (Now transferred to the correct person) Hi Mr. Prospect my name is [NAME] from [COMPANY], I was hoping to set up a time to talk with you about our new product tracking technology that can be used to dry and wet goods from underwear to crinkled up bags of frozen chicken nuggets. Initial tests show it as 28% more efficient and by our calculations, it should save each of your stores about $1.25 million per year. (pause as long as needed here until Mr. Prospect talks)2a. (If you get resistance here) Look, I understand that you are extremely busy. I also understand the awesome responsibility that you have in tracking each and every product in each and every store on the globe and on every truck and in every warehouse. If you give me a ten-minute meeting and we can’t convince each other that there’s a possible match here, I’ll do the honor of throwing myself out the door. (again, long pause here)
Fantastic, I’m going to be somewhat in your area in two weeks, would you have 10-minutes the morning of the 22nd?
When he finally agrees to meet - anyone and everyone has 10-minutes to spare - it’s going to be tempting to keep him on the horn and ask more questions. Don’t. Just go prepare for your actual meeting. Love to hear your thoughts on this.
17 comments ↓
I just tried this….it didnt work
There are way too many unanswered questions to put a meaningful reply here. Some include:
1. how many times did you try this cold calling script?
2. what are you selling?
3. who was on the other end of your sales call?
4. what is your value proposition?
I can tell you that this cold calling script works better than most and I’d be happy to comment further if you care to provide more details.
Give me some tips about how to make a cold call over the phone and fixing an appointment with the clients. if you could mail me the cold calling scrpit. product is New car sales
thanks
Could you provide me some tips how to make a cold calls over the phone or mail to fix an appintement with the clients. Our product is online advertising portal that helps companies in reducing their investing in marketing expenses to get rich branding , high visibility,Maximum publicity with quick market reach..
give some good tips of taking an appointment over phone
I am going to try it out….wish me good luck…
i want good script to convinence the u.s people for the providing the services of computer repair and maintaince and please send it to my e-mail; address immideately.
give me some script for coldcalling over phone the product insurance policy for the corporate please mail it to me thanks
i want the good script for the cold calling over phone the product is insurance policy for the corporate
thanks, your scripts great. Can i have a script related to selling security solution to corporates. and how do i get pass the receptionist?
hey as everyone’s request i would also wanna get some sample call scripts. our company deals with knowledge management i need some scripts related to e-learning.
i totaly agree with you Eric. people, you never gonna find a script that will gaurentee an appointment. please accept that you could get a possitive response after making 20 - 50 calls. “i just tried it…it doesnt work” gosh !!! what did you expect “Anonymous”
Hi Can you please help me with a script for Business Development Consultant in the staffing industry please.
Hi, i need the cold calling script samples. our company deals in foreign exchange currency. I have to fix the appointments for my associates for further details. will you plz do the needful and send it to my e-mail id.
give me some tips to get an appointment on phone
can i get sample of good call script for insurance \
tq
the best cold call is the one you make
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